"Tell them what you are going to tell them, tell them, then tell them what you told them.”
This was developed by the master of rhetoric himself, Aristotle, and is referred as a Aristotelian “triptych”. Simple, direct and memorable, it is a handy method to employ whenever you need to make a presentation, long or short, that you want people to remember. It is especially helpful for those in authority who need to build a case for their ideas as well as themselves.
I am 62 and the first time I heard this was within the past couple of months. Go figure…
Now that i have researched this, I see pros and cons. Some believe people need to hear things several (three) times at least before it sinks in. Other believe it is a very boring speech if you are repeating yourself three times.
Being an entrepreneur and having a brick & mortar business I was not in the know. We were not a small business by any means and yet we did not have board meetings nor did we speak to large groups.
I have inherently known you need to tell people about three times how, what, where, when and why in order for it to be heard and understood. You also have to know how the person learns in order for the hearing to take place. People learn by doing, hearing, watching…
So….. when you are “telling, telling, telling” you have to be creative. Make it an “experience” as you are doing the telling.
Tell the Audience what you are going to say . . .
Frame your topic in terms of the audience’s need and tell them where you’ll be going together. The adventure, the experience, the big picture.
Just Say It . . .Tell your story
Next, tell your story, using examples, comparisons, your own experiences or someone else’s, use visuals, body language, any aspect that will help you illustrate your points and start your audience on the journey. You are engaging them, delving into the story you promised them in the beginning.
Tell them what you’ve just said . . .
Standard advice is to recap what you have just said. It is great advice however doing it with different words, in a new and exciting way, keeps interest and you will not lose your audience.
But you must do something more: you need to end vividly and memorably. Doing this will ensure your presentation will be memorable.
Remember. . .
People are not “buying” anything other than the “experience”.
If you are presenting an opportunity for purchase they are also buying “You”.
BE authentic, smile, engage and have a great adventure!
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