Branding is the process of creating images, phrases and graphics that match the core value system of you and your business. It should reflect your passion, authenticity, purpose, heart and soul. Being branded well and congruently earns the greatest respect from others.
I find it intriguing that many entrepreneurs create their brand based on many factors, and often totally don’t get the substance of a brand that feels good to the soul.
A winning brand must delicately fold into the totality of the concept all of the core values of the entrepreneur, or it will not work.
One good example is that of the spiritual entrepreneur seeking to create a business suit brand when they are a bubble bath type of creative. In sticking to what “THEY” say, the brand is often compromised.
Sure, the brand may succeed, but the entrepreneur is suffering because they see nothing, not even a fragment, of themselves in the logo, website or media. The authenticity is no where to be seen.
Remember, your personality must shine through. The “REAL YOU”.
Help With Your Brand On Your Website
Trust me, I know how difficult it is to allow the perfect message of who you are to shine through the colors, fonts and design of your website, but it is critical to your brand success. Here are 5 tips to help you tweak your mindset so your brand can wrap around you in love.
1. Choose colors that make you happy. Some people want to tone down their color choices to satisfy the crowd, but your favorite color is the one programmed into your very soul. Love purple? Choose it without question or doubt.
2. Check out different website style before deciding which one to use. WordPress has tons of themes with thousands of options to choose from. To see what websites you like, do a quick run of people like you, who you follow faithfully. Look at the elements they use such as opt ins, graphics, sidebars and powerful headings.
3. Your brand is something that lives inside of you. If you are having problems identifying what that means, you may consider hiring a branding specialist or you can do this lesson. List 10 unique qualities about yourself without holding back the whimsical side of you.
4. A great winning brand knows no fear. This means that when you prepare to launch, you can see the success even before it is realized. Sit quietly and see people coming to the website you are in love with. Imagine them clicking the Buy Now Button and then the PayPal notification coming in that says “You have received a payment”.
5. Finally, the reality of a winning brand knows that money coming in, offers the winning clue that the brand is succeeding.
You are the brand
All business ideas, program ideas, book ideas and more, originate from YOU so you know that the result of your work will be money coming in.
While marketing, branding and getting yourself out there, seems like a daunting task, when you let loose and be yourself, it can be fun.
Remember that you don’t have to do it all. Hire out what you are not comfortable with!
Just create a vision of the winning transaction you want to create by your decision to powerfully brand your personality, and you are on your way to the success you seek.